CARE IS THE MOST IMPORTANT INGREDIENT

That’s why SASKO bread & flour can be found in millions of South African homes each day – tickling taste buds and filling stomachs since the first loaf was baked and bag of flour milled as far back as the 1930s.

SASKO is the iconic baking brand that’s been around since 1930. We’ve been feeding Mzansi for longer than most of us can remember, and we interact with more than 2 million people every single day. You know us for our quality flour, fresh bread and all our other baked and baking goods. But there’s something else that makes us special.

Our secret ingredient is CARE – it is the foundation of everything we do. We CARE about every aspect of the flour and bread-making process and every person who is part of it.

We CARE for our people by ensuring their safety and recognition for their contribution and performance.

We CARE for our consumers by providing great tasting, affordable products.

We CARE for our customers by ensuring we deliver on time and in full in order to support their business success.

We CARE for our communities by giving back and supporting education and creating employment.

We CARE for our planet by reducing waste and protecting scarce resources to create a better environment for future generations.

By prioritising CARE and focusing on people, planet, consumer, community and customer, we are taking SASKO to even greater levels of excellence. It’s what makes us the caring experts.